Monthly Archives: December 2009
Emotional Motivators in Landing Page Optimization
By Tim Ash, Search Engine Watch, Dec 23, 2009
People don’t often make rational decisions. In fact, the capacity for abstract rational thought is only a recent evolutionary addition to our brains. We’ve mainly gotten by on our emotions and gut feelings. We may think we’re approaching something rationally, but most of the time we use after-the-fact rationalization to justify our intuitive and emotional decision making. (more…)
